The ecosystem is good at the first years. Past the first million in revenue, with a team of ten and real customers, the startup playbook stops working: the job becomes systems, culture, new markets and the right money, and almost nobody was serving that moment.
Pulse built BEyond for it, and takes no equity in return. A foundation can back the companies most likely to grow without asking for a share of them, and that is the whole reason this is a program rather than a fund.
Innovation, and the ambition to create value
BEyond helps Belgian companies grow abroad while their headquarters stay here, so the value they build stays with the country. What counts is room to grow, the jobs a company can create, and the will to go international while leaving more than a mark on Belgium. Each cohort covers most of the sectors where Belgium innovates.
Belgium needs more role models
A country follows the founders it sees succeed, so BEyond has a part to play: making them visible. That means the most innovative technologies aimed at the biggest problems of our time, and founders who look like the country they are growing. Background, origin and gender count from the selection onwards, not as an afterthought.
The power of a tribe
BEyond is an attempt at a Belgian tribe of entrepreneurs, built on shared values and a habit of paying it forward. Building that community is part of what the program promises, and it asks every founder in the room to give time to the others.